Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

700.00

ISBN: 9789352138579
Availability: In Stock
For Sale in India Only

Description

All Indian Reprints of O’Reilly are printed in Grayscale.
When you depend on users to perform specific actions like buying tickets, playing a game, or riding public transit well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.

  • Learn how UX content works with the software development lifecycle
  • Use a framework to align the UX content with product principles
  • Explore content-first design to root UX text in conversation
  • Learn how UX text patterns work with different voices
  • Produce text that’s purposeful, concise, conversational, and clear

Features

Author: Torrey Podmagersky
Binding: Paperback
Condition Type: New
Country Origin: India
Edition: First
Gift Wrap: N
Leadtime to ship in days (default): Usually ships in 1-2 days
Leadtime to ship in days (if not in stock): Usually ships in 12-15 days
Pages: 196
Publisher: Shroff/O’Reilly
Year: 2019

Dimensions
Dimensions (W x H x D): 6 x 9 x .4 inch

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